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CEBR: Data equity – unlocking the value of Big Data
This is the summary of an independent economic study on ‘big data’ by the Centre for Economics and Business Research (Cebr).
As the amount of data continues to grow exponentially, compounded by the internet, social media, cloud computing and mobile devices, it poses both a challenge and an opportunity for organisations – how to manage, analyse and make use of the ever-increasing amount of data being generated.
In our study, we investigated how
This speed and accuracy of insight, delivered across any device including smart phones and tablets, means organisations can make better, faster decisions.