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The CIPD, the professional body for HR and people development, is calling for entries to its annual Recruitment Marketing Awards, in association with People Management magazine. The Awards recognise the most creative and impactful talent management campaigns from the past year.

There are 18 categories in total, including Campaign of the Year, Best Graduate Initiative and Best Use of Video – as well as the Grand Prix Award, which will be presented to the overall winner.

Since its launch in 1980, the CIPD Recruitment Marketing Awards continue to provide reward and recognition for excellence and professionalism in recruitment marketing and talent management. Evolving each year to keep abreast of changing dynamics in the industry, the award categories are continuously reviewed and adapted to recognise innovation, creativity and effectiveness achieved through best practice recruitment marketing.

Vanessa Robinson, Head of Research at the CIPD said: “CIPD’s latest research shows that around one in four of us are looking for a new job. In light of this, it’s more important than ever that the recruitment industry steps up their creativity in helping organisations to attract the brightest and best talent.

“The Recruitment Marketing Awards have provided reward and recognition for excellence and professionalism in recruitment marketing over the past 30 years. We hope that this year the awards will attract the best ever quality of entries.”

• Best Art Direction
• Best Use of Copywriting
• Campaign of the Year
• Best Press Advertisement
• Best Graduate Initiative
• Best Outdoor Campaign
• Best Digital Solution
• Best Recruitment Website (below £50,000 investment)
• Best Recruitment Website (above £50,000 investment)
• Best Internal Communications
• Best Use of Social Media
• Best Use of Video
• Best Use of Mobile
• Best Employer Brand
• Recruitment Effectiveness
• Best Diversity Initiative
• Best In-House Recruitment Team
• Agency of the Year
• Grand Prix Award

Anthony Moran, Head of Marketing and Client Services Development, Redactive Media Group, who facilitate the Awards, said: “The art of war, the art of engagement. The strategist and tactician, the creator and visionary are all required to develop award winning talent management campaigns. And that’s what makes this industry great, the people working tirelessly to achieve something that’s becoming more and more difficult – to grab the attention, inspire and provoke a reaction of time sensitive individuals. Good luck to all entrants, I can’t wait to see some true innovation.”

The Awards will close for entries on 28 March 2014.

The winners will be announced at a black tie Awards dinner at The Brewery in central London on 16 July 2014.

Sponsors for this year’s Recruitment Marketing Awards include headline sponsor Resourcing Management and category sponsor Recruiter.

The full list of categories is as follows and further details regarding the criteria for each category and how to enter can be found at www.cipdrmas.co.uk

The CIPD’s Recruitment Conference will take place on 4 -5 March 2014. Book your place here: https://www.cipd.co.uk/events/recruitment