WIREDGOV

Yesterday has seen the publication of the National Association of Local Councils (NALC) new communications toolkit aimed at local (parish and town) councils, supported by the Commission for Rural Communities (CRC) the toolkit offers local councils a wealth of information on which to base their communications strategies.

The toolkit covers a range of communication tools and contains many helpful tips. Drawing upon existing good practice, it presents guidance relating to publications, media relations, digital communications and effective leadership. Local (parish and town) councils appreciate that in order to be effective they must communicate well and engage effectively with the communities they serve and this toolkit will help councils to improve their communications with residents, staff and other local partners.

The toolkit will be available on the NALC website.

Both NALC and the Commission for Rural Communities (CRC) recognise that one of the chief drivers in developing and sustaining a good relationship with communities lies in the range of ways councils communicate with their audiences. This is why the CRC is pleased to support this initiative.

Cllr Michael Chater, chairman of NALC confirmed that: “If local councils ensure that people are well informed about their council services and what they stand for, they are far more likely to build trust and a strong reputation for their work. In return, communities will have confidence in the decisions of their local councils and take pride in their achievements. These are the building blocks of sustainable communities.”

Dr Stuart Burgess, rural advocate and chairman of CRC, said: “We are delighted to support this important resource. Good communication is crucial to strengthening the voice of local council officials and elected representatives. Good communication really helps local people understand, and participate in, local decisions”.