WIREDGOV

Held at the Koeln Messe in Cologne, seven Welsh companies will be exhibiting on the Welsh Government-organised True Taste of Wales stand: Trioni Ltd, The Lewis Pie and Pasty Company, Plas Farm, The Anglesey Sea Salt Company, Wholebake Ltd, The Celt Experience Brewery, and Ty Nant Spring Water.

The biennial exhibition is the world’s leading food and drink trade fair attracting over 150,000 visitors and more than 6,500 exhibitors from across the globe.

The event’s location is of great importance to the Welsh companies exhibiting, as UK exports to Germany grew by 20% during the first half of 2010, and account for some £392 million of business, making Germany the fourth largest export market for UK food and drink companies.

Alun Davies, Deputy Minister for Agriculture, Food and Fisheries and European Programmes said:

“Anuga is an important international showcase for Welsh producers. I am sure the presence of such a wide range of companies will serve to further enhance Wales’ reputation as a vibrant and diverse quality food and drink producer in the world market place.”

Located in the Fine Food Hall the True Taste of Wales exhibition kitchen will feature tasting sessions of the products being exhibited as well as samples of Welsh Lamb and the traditional tea-time favourite, Welsh cakes.

Trioni Ltd will be saying ‘bonjour’, ‘hola’ and ‘guten tag’ when the milk drink company exhibits its new multilingual packaging at Anuga. Producers of the award-winning Daioni range of flavoured Welsh organic milk drinks, Trioni Ltd will be giving previews of its new 200mls and 1litre cartons and packaging. The 200ml cartons will be available in three flavours – strawberry, chocolate and banana, with the 1litre cartons available in strawberry and chocolate. There are two versions of the 200ml cartons, one printed in English, French, German and Dutch, the other featuring English, Arabic, Mandarin and Greek. While the 1 litre cartons features all seven languages. The Daioni range is low in sugar and fat and contains no artificial flavourings or colours. The True Taste Award-winning company will also be exhibiting its drinks in 250ml cartons as well as 1ltre whole and semi-skimmed organic UHT milk.

Making its debut at Anuga is Swansea based The Lewis Pie and Pasty Company. The True Taste winning company sells its products nationwide as well as exporting to Spain, Germany, Malta, and Bulgaria. The family run company has been making pies and pastries for 75 years, and in Germany will be showing a range of savoury products including meat pies, slices, rolls and traditional pasties.

Another Anuga debutante is Anglesey fat free frozen yogurt producer, Plas Farm. The company will be primarily exhibiting its frozen yogurt, which is used in soft serve machines – a rapidly growing consumer trend in the UK and Europe. A True Taste winner, Plas Farm has become one of the leading manufacturers of all forms of frozen yogurt, with a wide range of flavours and experience in the sector. The company has developed a powdered version of soft serve frozen yogurt, which will be launched at Anuga. It is made from top quality ingredients, including a scientifically proven encapsulated probiotic agent, which gives all the health benefits of fresh yogurt. Just requiring the addition of milk to create the base of a delicious dessert, the new powdered version is also easier to transport and store.

Brine is the latest product from the multi award-winning Anglesey Sea Salt Company, whose range of sea salt and seasonings is used by top chefs and restaurants across the world. Dwr Heli Halen Môn Brine is perfect for pickles, meat and fish, and vegetables and can be used in a variety of ways. It is ideal for preserving and curing as well as moistening barbecued food and roasts, to seasoning dishes and cooking pasta, seafood and vegetables – especially potatoes. The True Taste winning company will also be exhibiting its range of sea salt, including its pure sea salt, oak smoked, organic celery, vanilla, and organic spiced sea salt.

Meeting the increasing demand across Europe for 'free from' foods is healthy snackbar producer Wholebake Limited, which will be showing its range of natural seed bars, 9bar.The uniquely nutritious, Wholebake's 100% natural seed bars are a great
source of natural energy. High in polyunsaturates with no-transfats, 9bars are suitable for vegetarians and are gluten, dairy and wheat free.

The multi-award-winning The Celt Experience Brewery will be showing three organic beers at Anuga: Celt-Golden Ale (4.2% vol), Celt-Bronze Ale (4.5% vol), and Celt-Bleddyn (5.6% vol). Inspired through Celtic history to produce a range of organic ales and a hand crafted lager, The Celt Experience Brewery combines modern brewing equipment with ancient Celtic brewing methods, creating flavoursome and holistic beers’.

Leading UK exporter of premium bottled water, Ty Nant Spring Water Ltd, will be showcasing their award-winning range of still and sparkling water. Among the True Taste winning company’s range are the iconic cobalt and crimson glass bottles, curvaceous ‘ice-like’ PET bottles and the chic black and white liveried TAU Spring Water.

Also exhibiting at Anuga will be Hybu Cig Cymru - Meat Promotion Wales, which will have a stand in the exhibition’s meat hall. HCC will be highlighting the qualities that have earned Welsh Lamb and Welsh Beef their prestigious (Protected Geographical Indication) PGI status. Visitors to the HCC stand will see displays of premium quality Welsh Lamb and Welsh Beef as well as taste freshly cooked samples. Joining HCC will be representatives of Wales' processing companies who will discuss future trading opportunities with both existing and potential customers from around the world.

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