WIREDGOV

From the mundane to the magnificent, researchers find when women explore their feelings about being or becoming 'older women' their responses can be both challenging and humorous. Findings from the project entitled 'Look at me! Images of Women and Ageing' have revealed the complexity of women’s feelings about images of ageing. These findings are presented in various exhibitions in Sheffield running from 9 March to 15 April.

Ageing is undoubtedly about the body, and pressure to deny ageing is a common experience, but it is also about the sense of a marginalised sexuality and the silencing of women in later life. A number of women in the project were able to display a transformed self to others and this has had a lasting impact on their perception of their own ageing bodies.

The project has taken a new approach to finding out how older women feel about their representation in the media and society. The team was led by researchers from the Universities of Sheffield and Derby, by Eventus, a Sheffield-based cultural development agency, and by photographer Rosy Martin.

After investigating stereotypical images of ageing women, the messages these images give out and how they affect women's well-being, the project facilitators encouraged the women to create new and alternative images using photography, art therapy, and video techniques. The results of these have formed the material for the exhibitions.

Dr Lorna Warren, from the Department of Sociological Studies at the University of Sheffield, and Project Director, said: "The exhibition captures the power of the collective use by women of their own bodies as a medium for representing their everyday experiences of ageing. This is not a cosy exhibition of images for the mantelpiece. From the mundane to the magnificent it is instead a very honest, sometimes challenging, sometimes humorous display of images showing women exploring their own feelings about being or becoming 'older women'."

"It has been suggested that women give priority to well-being or internal characteristics rather than to appearance as they age, but physical attractiveness remains a key aspect of the feminine gender role. In a context where the media collude in equating femininity with youthful appearance and sex with power, physical signs of ageing may be increasingly harshly judged and the importance of individuality downplayed."

The researchers are now inviting members of the public to respond to the images they see in the exhibitions to find out if there is any public appetite for images which offer an alternative view on ageing. The exhibitions have been curated by Alison Morton of Museums Sheffield. The Project is a unique collaboration between five UK Research Councils as part of the New Dynamics of Ageing Programme.

Case studies

Shirley: pills, potions and red high-heeled shoes

Shirley is 57 and when asked to pick an object to represent herself, she chose a red high heel shoe. She recently bought herself a bright red sports car to match her bright red shoes: "The car and the shoes are things that aren’t safe, aren’t comfortable but are still part of me because there’s still that bit of me that has a bit of fire and sparkle... Yes, there’s the part of me that’s ageing, there’s a part of me that’s falling to bits but there’s this other bit and this car represents that."

Shirley has recently given up her career in business management in order to focus on other aspects of her life. She was always considered very attractive when she was growing up and this has affected her experience of ageing: "I was treated as though I was very attractive and I felt very good about myself whereas I look now and I think ... you know, just sometimes you catch yourself in the mirror and you think actually I’m just an older woman and you do feel invisible sometimes."

She wanted to participate in the project because she was aware that she was entering a transition period and feared that these life changes signalled "the beginning of the end."

In the phototherapy workshop she worked closely with her project partner to create images as she transformed herself from a grey, invisible old woman to a glamorous Joan Collins type. When she removed the Joan Collins garb at the end of the transformation and her partner kept taking photos, the resulting photos proved to Shirley that she was "gorgeous just as she was".

As a result of taking part in the project, Shirley said: "I am now more confident and accepting of how I look at this point in my life.  That it is not what you look like but how you feel and how you express yourself. This was reflected in the photo’s I had taken during the project I now feel that it is ok to have my photograph taken – this is me at 57 wrinkles and all. I no longer need to be camera shy just because I am not as youthful as I once was."

Hermi: the politics of "slap"

Hermi is 85, she was born in Vienna and moved to Sheffield with her husband after the Second World War. On acknowledging her old age she says: "I know I’m 85 so I know I am classed as an old woman. But I don’t really feel like an older woman, even when I’m hobbling about because my knee’s got arthritis in it."

Hermi remembers being in a shop with her daughter and while her daughter was busy at the beauty counter, she moved away to look at the glasses and the person who was serving her daughter said: "She’s wandering off, is that alright?": "I think she must have thought I had bloody Alzheimer’s or something! She was concerned about this poor old woman! You can’t get away from being old."

Working alongside professional photographer Monica Fernandez, Hermi posed for photographs which satirised the 'before' and after' photos that we are bombarded with in the media.

Commenting on people’s dependence on cosmetics and enhancements of various kinds as they age, Hermi said: "I mean a longer life is alright if it’s a life not just 'oh, my God, I've got to paint my face or I can't go outside'.  The woman on television, she was 75, 'I won’t go outside without my slap' and I thought 'my God, she wants one'."

For Hermi, the advantage of being an older woman is the freedom which accompanies age: "If I want to wear a sleeveless top, I shall wear a sleeveless top and if my bra bothers me, I shall bloody take it off.  That's it.  I mean there's got to be a silver lining in everything, the silver lining in old age is that you can do what you like and nobody can tell you any different."

For further information contact:

• Dr Naomi Richards 
  Email: N.M.Richards@sheffield.ac.uk
  Telephone: 0114 222 6405, mobile 07905 005379

ESRC Press Office:

• Danielle Moore
  Email: danielle.moore@esrc.ac.uk
  Telephone 01793 413122

• Jeanine Woolley
  Email: jeanine.woolley@esrc.ac.uk
  Telephone: 01793 413119

Notes for editors

1. All exhibitions are free. The venues and dates for the exhibitions are as follows:
   
   The Workstation, Paternoster Row, Sheffield from Wednesday 9 March - Wednesday 23 March 2011 from 9.00-17.00, excluding weekends.
   
   The Moor and Sunwin House, the Moor and Furnival Gate, Sheffield from Saturday 26 March - Thursday 7 April 2011, anytime
   
   Jessop West Exhibition Space, Leavygreave Road, Sheffield from Monday 11 - Friday 15 April 2011 from 10.00-18.00. 
   
   To find out more about the Look at Me! Images of Women and Ageing project, visit: www.representing-ageing.com

2. The New Dynamics of Ageing Programme is a seven year multidisciplinary research initiative with the ultimate aim of improving quality of life of older people. The Programme is a unique collaboration between five UK Research Councils - ESRC, EPSRC, BBSRC, MRC and AHRC.

3. Eventus is a socially responsible organisation using the transformative power of the arts to make a difference to people and places. 

4. Research Councils UK (RCUK) is the strategic partnership of the UK's seven Research Councils. We invest annually around £3 billion in research. Our focus is on excellence with impact. We nurture the highest quality research, as judged by international peer review, providing the UK with a competitive advantage. Global research requires that we sustain a diversity of funding approaches, fostering international collaborations, and providing access to the best facilities and infrastructure, and locating skilled researchers in stimulating environments. Our research achieves impact – the demonstrable contribution to society and the economy made by knowledge and skilled people. To deliver impact, researchers and businesses need to engage and collaborate with the public, business, government and charitable organisations.