Department for Environment, Food and Rural Affairs
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Show how much you ‘Love Your River’

If you could make small changes to your lifestyle to protect and ‘Love Your River’, would you do it?

That is the question that is being asked of everyone following the launch of a groundbreaking campaign to raise public awareness about the link between the health of our rivers and water use.

The ‘Love Your River’ campaign is being launched and backed by Defra, the National Trust, the Environment Agency, the Wildlife Trusts, Keep Britain Tidy, water companies and Waterwise, to promote the value and benefits of our rivers to our everyday life. The need to protect our rivers has become more urgent in light of droughts being declared in various parts of the country, with some of southern Yorkshire joining the list of drought affected areas yesterday.

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