WIREDGOV

More parents are being encouraged to take up the offer of Shared Parental Leave in their baby’s first year, as the government launches a new advertising campaign to raise awareness of the opportunity.

The workplace right for eligible parents allows them to share up to 50 weeks of leave and 37 weeks of pay after having a baby.  They can take time off separately or they can be at home together for up to 6 months.  Around 285,000 couples every year are eligible, but take up could be as low as 2% and around half of the general public are unaware that the option exists for parents.

The campaign encourages parents to ‘Share the joy’ and will aim to reach them through digital website advertising, social media, adverts in train stations and on commuter routes.  A new website will provide detailed information and guidance.