WIREDGOV

The Residential Landlords Association yesterday revealed its new corporate identity, as the home for landlords.

For the last two decades the RLA brand has been synonymous with trusted information and advice, quality training and robust campaigning and research work.

Now, to coincide with the RLA’s 20th birthday, it has undergone a total rebrand to reflect the changing landscape of the private rented sector (PRS) and the dynamic attitudes of modern landlords.

While it may not look the same, the association will continue to offer all those services members have come to rely on and more, with a new conference programme and a range of 20th anniversary celebrations planned this year.

RLA chairman Alan Ward said: “The RLA is a very different organisation from the one we launched 20 years ago and our original logo has served us well.

“Always innovative, we needed to 
reflect the 
modern values of 
landlords and renting and 
the new logo makes that statement emphatically.

“Our mission to advise, inform, educate, represent and protect our members remains unchanged.

“We’re extremely proud of how much the association has grown over recent years and we want to continue evolving and welcoming new members.”

Chief Executive Andrew Goodacre added: “Our new identity is more than a rebrand, it is part of our aim to empower better landlords and change the perceptions of landlords in the mainstream media – an ongoing battle.

“We believe our powerful and contemporary new look will make us more approachable, more powerful in campaigning and more accessible to members, politicians and academics.”