Older people bring
skills and experience to the workplace that can be an asset to
business and their spending power can boost the wider economy.
This was at the heart of Business Minister Pat McFadden’s message
to industry and charities today, as he brought together experts
from both sectors to discuss the economic challenges and
opportunities of an ageing population.
He said:
“Older people are increasingly the backbone of our economy. We
should be recognising this and looking for ways to meet their
needs, and to make the most of what older workers can offer.
“As we continue to invest in growth, we need to make the most of
all our talent: and that means harnessing the skills of the older
generation as well as the young. This will put us in the strongest
possible position going forward.”
By 2050 over a third of Europe’s population is expected to be
over sixty years old. This means that there will be different
pressures on services than there are today, but it also means a
population with different needs and skills.
If businesses can adapt to the needs of this older group, then
the rewards could be significant.
George Magnus, Senior Economic Adviser at UBS, said:
"The UK needs to re-boot its ideas about how it adapts
to ageing. No one is suggesting people should be compelled to work
in their seventies, but many do want to do just that and this
could have many advantages - not least in their own financial and
psychological well-being.
"We all need to think more flexibly, with a new approach
to jobs, occupations and compensation structures for people over
fifty that takes account of changing needs and priorities. Whist
Government is inevitably part of this, there should be a wide
ranging and inclusive debate about how businesses and the public
can play their part as well."
A key theme of the conference was the fact that a considerable
proportion of older people want to carry on working and, far from
seeing themselves as a vulnerable group, believe they have much to
offer the modern workplace.
People from these groups are often also in a better position to
advise on business ventures, as those over fifty are more likely
to be self employed than younger people.
Equally this is the most significant group for entrepreneurs,
with many registering and patenting inventions into their sixties
and beyond.
However the conference also looked at the considerable consumer
power of the over fifties, as over forty per cent of annual
consumer spending is done by this group.
This leaves open an obvious market targeted at the needs and
interests of older people in sectors as varied as healthcare,
financial services and leisure. By anticipating demand businesses
will be preparing themselves for the future and adapting to a
changing population as the UK moves out of recession and continues
to grow.
Notes to Editors
1. The BIS seminar “Is business ready for an ageing nation –
economic opportunities for an ageing population” will be held on
Wednesday 3 rd February 2010 at the Deloitte Academy in London. A
cross-section of experts and senior managers from business sectors
(IT and telecom, retail, leisure, insurance, financial services,
healthcare and social care), academia, the third sector and public
sector will discuss the economic challenges and opportunities
presented by an ageing population. The overall objective of the
seminar will be for attendees to come up with recommendations for
future action by government and business in this area and to start
developing a coherent agenda for future work.
2. An ageing population is one of key drivers of economic change
and this work is a key deliverable from New Industry, New Jobs
(April 2009) an active industrial strategy for Britain. The New
Industry, New Jobs strategy sets out how we will equip Britain to
succeed in what will be a radically transformed global economy
over the next decade.
3.The outputs of this work will form part of the ongoing
growth agenda. Going for Growth (7 January 2010),
confirms that the drive for sustainable economic growth will be at
the heart of the Government’s agenda going forward.It looks
at the challenge of achieving growth not from the perspective of
individual departments or policies, but as a set of basic
capabilities in the British economy (e.g. enterprise, knowledge
and industrial strengths).It reports on what the Government
has already delivered on the growth agenda since the publication
of New Industry, New Jobs. It reinforces and develops the
strategy set out in NINJ and sets out the new steps we are taking
to deliver sustainable and long-term economic growth.
Department for Business, Innovation & Skills
The Department for Business, Innovation and Skills (BIS) is
building a dynamic and competitive UK economy by: creating the
conditions for business success; promoting innovation, enterprise
and science; and giving everyone the skills and opportunities to
succeed. To achieve this it will foster world-class universities
and promote an open global economy. BIS - Investing in our future.
Contacts:
BIS Press Office
NDS.BIS@coi.gsi.gov.uk
Sophie Benger
Phone: 020 7215 5979
Sophie.Benger@bis.gsi.gov.uk